Property styling costs: Is it worth it?


In Evolve Styling Team, trends Posted

For many homeowners, putting your home on the market can be a daunting time and is one of the biggest financial decisions you will ever make. Ultimately, you want to get the best price possible.

Property styling in Sydney is fast become an essential part of a property marketing campaign.

A recent article by Ben Collier, a leading Sydney based real estate agent ‘The rise of property stylists‘ states “When you have a fantastic property for sale in Sydney, it’s almost essential to have it professionally styled to showcase your home’s unique attributes and maximise its appeal.”

Why style your home for sale?

The aim of property styling is to have your home stand out from other properties by improving the look and appeal, thereby increasing buyer interest. Engaging a professional stylist can add value to your home by helping buyers visualise the lifestyle and full potential your home has to offer, achieving a quicker sale and price uplift that exceeds the cost of the styling service.

Property styling is a must have marketing investment, especially when considering your property is usually your largest asset and you only have one chance to get it right. Clients can achieve a substantial return on investment on the cost to style, by achieving an increase the sale price by tens or hundreds of thousands of dollars.

In today’s competitive market, an empty or poorly presented property lacks appeal to potential buyers. Styled homes add as much as 7.5 to 12.5% increase on your final sale price and reduces the time to market.

How much does property styling cost?

Property styling costs vary depending on factors such as the property size and access, as well as how much furniture and styling is required. Evolve can provide a Full or Partial Styling service where we might be able to use some of your existing furniture (if suitable) to reduce costs.

Property styling prices start from $2500 for a one-bedroom apartment and up to $8,000 or more for larger homes with multiple living and outdoor spaces. The cost includes Evolve’s unique preparing your property for sale consultation, delivery, installation and collection of the hire furniture, art, plants and accessories for the sales campaign.

Real results

We recently styled an apartment in Coogee which sold in 4 weeks for $1.3M. The cost to style was $4,300 and the property sold for $200k above reserve which is the equivalent to 46x the cost to style.

On another occasion, we styled a Woollahra residence at a cost of $6,300. The property sold for a massive $3.3M returning 42x the styling cost. *Open Agent

These are only a couple of our many success stories and we continue to pride ourselves in our success rate. Contact EVOLVE today for a free consultation!

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